More For Your Marketing Dollar
30 Second Summary Marketing has never been more important then it is today. Marketing ROI must be evaluated by having clear objectives for marketing activities. Digital marketing’s ability to measure...
Category: Digital Marketing
This blog about the latest online marketing strategy and tactics covers all of the digital marketing channels that will assist marketers in growing their online social media, search marketing results.
Why You Need To Build Trust Online
30 Second Summary Building trust online with your customers will never be more important than right now. Trust is what binds company/customer relationships. Build trust by: being consistent, personable, and...
Lead Scoring For Sales Ready Leads
30 Second Summary Buyers Now Dictate The Buying Process. Provide the prospective buyer with the proper quantity and quality of information so that these potential buyers can gather the information...
COMMUNICATING WITH YOUR CUSTOMERS IS ESSENTIAL AMID COVID-19
30 Second Summary To keep your customer loyalty and trust, connect with them immediately to keep them updated to plan for the future with them in mind. Continue messaging everywhere...
Marketing In A Recession/Crisis
30 Second Summary Keep a market presence, but re-evaluate your strategy. Stay visible, ensure safety measures, increase your shares. Focus long term and demonstrate humanity. Question number one that you’re...
B2B Lead Generation: Changes That Impact Everyone
B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of years. Actually, a lot has changed over the last couple...
Change Your Marketing To Match Market Changes
It's no secret that consumer behaviors have changed dramatically over the past 3 months. But, as a marketer or business owner you need to figure out how these behaviors have...
B2B Behavior Changes Will Last
Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won't be going back to their old behaviors. Your customers have...
EAT Your Way To Better SEO
With all of the changes that happen on a regular basis in the digital marketing field, one constant is the importance for your website to rank high within the search...
Marketing Communications In Chaotic Times
The current situation with the economy is well documented, and theories on how we got here abound. My objective with this article is not to echo any of that information....