Engagement: What is it, really?
Gone are the days when the number of unique visitors to your website was the most important metric to follow. One of the most common words that you'll hear today...
Category: Digital Marketing
This blog about the latest online marketing strategy and tactics covers all of the digital marketing channels that will assist marketers in growing their online social media, search marketing results.
It’s Time To Flip The Funnel
We've been doing a lot of work with clients that are implementing an Account Based Marketing (ABM) strategy into their marketing plans. ABM is a great marketing strategy for B2B...
Update To Domain Authority Causing Confusion
Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEO’s and marketers alike and though you may not...
Holistic Digital Marketing
It's nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to...
Ask Them Nicely
In last week's blog post I talked about what a Net Promoter Score (NPS) is and how to start figuring out what your score is. In that blog post, I...
Do You Know Your Score?
Word of mouth is important, regardless of the type of business that you're in. Today's online equivalent to word-of-mouth is an online review. We've all heard about the importance of...
7 Digital Marketing Myths
Metrics, analytics, ROI. These are what digital marketing was built on, but what if the reports that you're using to make marketing decisions are no longer valid? I think that...
how important are marketing metrics
Based on a lot of articles that are being written, Lately, marketing metrics are increasingly important to everyone. Especially to B2B companies. A recent study by Demand Gen found that...
How To Write Meta Descriptions
Last week we asked the question "Should You Re-write Your Meta Descriptions". This week, we're going to talk about how to write a great meta descriptions. What Is A Meta...
Have You Changed Your Meta Descriptions?
It was 5 months ago when Google announced that they were changing the length of a meta description that they will display on a search results page. Have you increased...