There Is No One Right Answer
It's no wonder B2B marketers, salespeople, and CEO's are in a state of confusion. I just read two white papers on the B2B buying process, both written based on survey...
Category: Digital Marketing
This blog about the latest online marketing strategy and tactics covers all of the digital marketing channels that will assist marketers in growing their online social media, search marketing results.
They’re Going To Know You’re Not Secure
You've got a website for your business. You're probably like a lot of website owners, some people will fill out your contact form, and occasionally you'll get someone to download...
Is Negative SEO Real?
Like you don't have enough to do, now there's this! Negative SEO is real and its probably the most compelling reason for you to get into the habit of regularly...
Why You Need To Change Your Search Marketing Strategy
The world of search marketing sure is changing which means your search marketing strategy has to change. There are always a bunch of algorithm changes that happen every year and...
You Could Be Losing 23% Of Your Visitors
As if you don't have enough to worry about, already! Now, you have to start worrying about whether your website visitor's browsers are telling them that your site isn't safe!...
Just Getting Attention Isn’t A Success Metric
I just finished reading a post by Jakob Nielsen, renowned web usability expert, about user engagement with online ads. The article describes how people view ads that are on a...
Stop The Cycle Of Crisis
Your company sells to other businesses. You are a B2B business and business has been okay, lately. You've had your head down working hard when all of a sudden you...
Your site could have been blacklisted and you don’t even know it
Every week Google blacklists over 70,000 websites because they've been hacked and the hackers are using the website to send out malware, or they're using the site to send out...
Ad Position Doesn’t Matter If Nobody Clicks It
How To Use Ad Copy To Improve Conversions Most marketers are so focused on the placement of an ad that they are completely forgetting about the ad copy. It's the...
Email Marketing Is Alive And Doing Better Than Ever
Irony! I just received an email that was promoting a blog post that was proclaiming that email marketing is dead! Are you kidding me? Well, as you can imagine, this...