More For Your Marketing Dollar
30 Second Summary Marketing has never been more important then it is today. Marketing ROI must be evaluated by having clear objectives for marketing activities. Digital marketing’s ability to measure...
Category: Digital Marketing Strategy
Want to maximize the return on your effort? Start by developing a digital marketing strategy. This blog will help you put one together.
Website Redesign The Right Way
30 Second Summary A website redesign project must begin with SMART goals Create a baseline of your current site so that you can know if you’re seeing improvements Make sure...
Why You Need To Build Trust Online
30 Second Summary Building trust online with your customers will never be more important than right now. Trust is what binds company/customer relationships. Build trust by: being consistent, personable, and...
Lead Scoring For Sales Ready Leads
30 Second Summary Buyers Now Dictate The Buying Process. Provide the prospective buyer with the proper quantity and quality of information so that these potential buyers can gather the information...
2020…A Year Of Changes But What, Exactly, Does That Mean?
30 Second Summary Realize that your customers aren’t consuming information the same as they did before. Protect your brand reputation, and take your customer service digital. Optimize your website in...
Be The Change Agent
30 Second Summary It’s necessary to have a thorough understanding of what’s going on in your buyer’s minds when faced with a buying decision: be relevant and use all channels...
How To Pivot To A More Digital Marketing Strategy
Last week we put on a webinar on how to pivot your business’s marketing effort to be more digitally focused. It’s no secret that COVID-19 has dramatically changed the way...
Engagement: Every B2B Marketer Needs It.
30 Second Summary Not all engagement is created equal. Meaningful engagement will look differently for every business so you’ll have to develop a model that makes sense for you. B2B...
Marketing In A Recession/Crisis
30 Second Summary Keep a market presence, but re-evaluate your strategy. Stay visible, ensure safety measures, increase your shares. Focus long term and demonstrate humanity. Question number one that you’re...
B2B Lead Generation: Changes That Impact Everyone
B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of years. Actually, a lot has changed over the last couple...