There Is No One Right Answer
It's no wonder B2B marketers, salespeople, and CEO's are in a state of confusion. I just read two white papers on the B2B buying process, both written based on survey...
Category: Digital Marketing Strategy
Want to maximize the return on your effort? Start by developing a digital marketing strategy. This blog will help you put one together.
Search Engine Updates Impact Digital Marketing Plans
As you start to get your digital marketing plans in order for the new year, here are some important search engine updates that have happened with Google over the last...
They’re Going To Know You’re Not Secure
You've got a website for your business. You're probably like a lot of website owners, some people will fill out your contact form, and occasionally you'll get someone to download...
How To Spot Bad SEO Services – Rewrite as article spinning
Holy Cow! We just got a box full of promo goodies, in the mail. We never get goodies! We're an agency, we're the ones that are always giving this stuff...
Just Getting Attention Isn’t A Success Metric
I just finished reading a post by Jakob Nielsen, renowned web usability expert, about user engagement with online ads. The article describes how people view ads that are on a...
Stop The Cycle Of Crisis
Your company sells to other businesses. You are a B2B business and business has been okay, lately. You've had your head down working hard when all of a sudden you...
No, They Didn’t Just Type Your URL Into Their Browser!
Why Attribution Is Important Here's a story that could be told in any marketing office in any country. A lead comes in through your website and the first question that...
Steps To A Solid Digital Marketing Foundation
AI Are you kidding me? I just received a newsletter that I've been subscribed to for a couple of years. ?The topics that they cover are all about digital marketing,...
Catch Your Breath And Develop A Plan
Digital Marketing Moves Quickly, Have A Digital Marketing Strategy There's no denying that the one constant with digital marketing is change! New technologies, new platforms, and new ways to use...
You’ve Got Traffic But No Leads/Sales…Now What?
Let's talk about website traffic. ?The Holy Grail of digital marketing. ?Everyone wants it and once they have it, they want more of it. ?When you open up your GA...