Website Redesign The Right Way
30 Second Summary A website redesign project must begin with SMART goals Create a baseline of your current site so that you can know if you’re seeing improvements Make sure...
Category: Web Strategy
A web strategy is very different from a business strategy. The changes in technology paired with changes in user intent, web strategy is much more dynamic
How To Pivot To A More Digital Marketing Strategy
Last week we put on a webinar on how to pivot your business’s marketing effort to be more digitally focused. It’s no secret that COVID-19 has dramatically changed the way...
B2B Behavior Changes Will Last
Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won't be going back to their old behaviors. Your customers have...
How Will This Change Affect You
In our last blog post we talked about the changes Google is making to their search engine results (SERP) and how those changes are affecting a lot of people's website...
A New Twist In SEO
As of June of last year, for the first time, a majority of all browser-based searches on Google.com resulted in 0 clicks! This coming from search expert Rand Fishkin. This...
Podcast Show Formats
Podcast marketing is a great channel for businesses of all sizes, in every industry, and for both B2B and B2C market segments. Starting a podcast should be on everyone's marketing...
how important are marketing metrics
Based on a lot of articles that are being written, Lately, marketing metrics are increasingly important to everyone. Especially to B2B companies. A recent study by Demand Gen found that...
Get More Customers With Conversion Rate Optimization
Conversion Rate Optimization (CRO) is one of the on-going areas that you have to focus on to get what you want from your website. Regardless of whether you're business is...
How To Write Meta Descriptions
Last week we asked the question "Should You Re-write Your Meta Descriptions". This week, we're going to talk about how to write a great meta descriptions. What Is A Meta...
There Is No One Right Answer
It's no wonder B2B marketers, salespeople, and CEO's are in a state of confusion. I just read two white papers on the B2B buying process, both written based on survey...