We’ve been working with Dort Financial Credit Union for over 7 years. We began working with Dort Financial Credit Union on a new website project. As with a lot of businesses, the site that they had was getting very dated and it was really difficult to maintain. As their business grew and used their website for more customer interactions the site became really wide and the architecture was so ad-hoc that their customers were starting to get frustrated because they couldn’t find the information that they were looking for.
Once the new website project was completed we went to work on a digital marketing package that was and is bringing a highly targeted and focused visitor to their new website.
To maximize their marketing budget dollars we created a plan that would:
Each goal uses a distinct digital marketing channel to accomplish the goals that Dort has for their online marketing. As an example, we are using the email marketing channel to maximize client retentions through consistent, segmented, and focused communications with this audience.
By taking a multi-channel approach to the online marketing needs of Dort FCU, we maximize the marketing ROI for this client and increase the relevancy of the marketing message with the audience segments desire for information.
It has been and still is a great business relationship!